Title: Welfare and Profit maximization with Procurement costs Abstract: Combinatorial Auctions are a central problem in Algorithmic Mechanism Design: how to price and allocate goods to buyers with complex preferences in order to maximize an objective such as social welfare or revenue. The problem has been well-studied in the case of limited supply (one copy of each item), and in the case of digital goods (unlimited supply of copies). In the case of limited supply, there are strong lower bounds known even in the case of the purely computational problem. On the other hand, the case of unlimited supply may be too optimistic for many settings. In this talk, we look at how by relaxing the "strength" of the limitation of available copies of an item, we can beat the lower bounds for the limited supply and get a smooth transition to the case of unlimited supply. While if the limitation is "soft", we achieve a constant factor approximation, in case of "hard" limitation, we achieve a logarithmic approximation. We consider arbitary combinatorial valuation of the buyers and consider the two objective functions of social welfare and revenue.